About //Rahuno studios
In 2022, Dutch designer Rachel Notermans laid the cornerstone for RAHUNO Studios during her final year of studies. Driven by her unwavering passion and dreams, she cemented her brand’s official inception in 2023, upon graduating from The University of Arts London. Returning to her roots in the Netherlands, Rachel established RAHUNO Studios in the vibrant heart of Amsterdam’s city center.
RAHUNO STUDIOS //'Reframe Anxiety' Collection
View collectionPresenting “Reframe Anxiety” by RAHUNO STUDIOS: a bold exploration of the restless mind ingeniously transformed into wearable art. This visionary collection showcases a captivating interplay of silhouettes, seamlessly blending elements of femininity and masculinity. From snug-fitting to oversized and longated cuts, each garment embodies a spectrum of emotions, with elongated forms representing wandering thoughts and tight silhouettes evoking the weight of tangled emotions.
Central to the collection are the soft sculptures, embodying the restless energy of anxious minds. These artistic sculptures detach from the garments, symbolizing the nature of anxiety—here one moment, gone the next, regardless of mood. “Reframe Anxiety” invites you to embrace the beauty in vulnerability, offering a contemporary perspective on the complexities of the human psyche through the lens of RAHUNO Studios’s designs.
“Reframing anxiety involves shifting our perspective on anxiety from a purely negative experience to one that can potentially offer growth, learning, and even opportunities for empowerment. It’s about finding ways to reinterpret anxious thoughts and feelings in a more positive light, in this case, art, allowing to navigate life’s challenges with greater resilience and courage”.